Application of IDeS (Industrial Design Structure) to Sustainable Mobility: Case Study of an Innovative Bicycle

The present study aims to validate a new research method called IDeS (industrial design structure) through the of an electric bicycle for everyday city life. is latest evolution combination innovative and advanced systematic approaches that are used set industrial project. methodology sequentially composed quality function deployment (QFD), benchmarking (BM), top-flop analysis (TFA), stylistic engineering (SDE), X, prototyping testing, budgeting, planning. work illustrates how integrate abovementioned methods achieve convincing result. In going step by step, we compare different solutions on market in order understand which best performing products what missing market. This allowed us as close possible “ideal bike”, obtained with top/flop analysis.